WordPress is a very neat way for a craftisan to have a start: you craft a presence in the digital space, and with the right tools and team, you can corelate your digital processes with the real-life, and in time, launch a business.
In my methodology, I recommend starting on an unanncounced WordPress website, developing a minimal viable product and its branding, and soft-launching the business until you are ready!
On WordPress, you can prototype what your branding and business LOOK like, and how is it presented. I believe a team should support the new entrepreneur in launching their business, so I am also putting together a POD of creatives and business to help a new craftisan launch.
Stay tuned for more updates on this one!